Privacy Policy

lk97 ("lk97", "we", "our", "us") operates the website at https://lk97.cam (the "Platform"), an English-language online betting and casino information service for adult users in Pakistan and other permitted jurisdictions. We are committed to protecting the personal data of everyone who visits or interacts with the Platform.

This Privacy Policy describes how lk97 collects, uses, stores, shares and protects personal data in connection with your use of the Platform. It also sets out the rights you hold in relation to your personal data and how you can exercise them.

This Privacy Policy should be read together with our Terms & Conditions, which govern your general use of the Platform. By accessing or using the Platform, you confirm that you have read and understood this Privacy Policy.

In this Privacy Policy, the following terms have the meanings set out below:

• "Personal Data" means any information relating to an identified or identifiable natural person, including but not limited to name, email address, IP address, device identifiers and usage data.
• "Processing" means any operation performed on personal data, including collection, storage, use, disclosure, alteration, transmission and deletion.
• "Data Controller" means lk97, which determines the purposes and means of processing your personal data.
• "Data Processor" means any third party that processes personal data on behalf of lk97 under a written data processing agreement.
• "User" means any individual who accesses or uses the Platform, whether as a visitor or registered account holder.
• "Cookies" means small text files placed on your device by a website to store information about your preferences and browsing behaviour.
• "Sensitive Data" means categories of personal data that require additional protection under applicable data protection law, such as financial data, health information and data relating to criminal convictions.

lk97 collects the following categories of personal data, depending on how you interact with the Platform:

3.1 Data You Provide Directly

• Contact information (such as your name and email address) when you submit an enquiry or contact our support team.
• Feedback or correspondence you send to us via the Platform's contact features.
• Account registration details where account functionality is made available on the Platform.

3.2 Data Collected Automatically

• IP address and approximate geographic location (country and city level, e.g., Karachi, Lahore or Islamabad).
• Browser type, operating system and device type.
• Pages visited, time spent on pages, referral URLs and click-through behaviour.
• Session duration and navigation patterns within the Platform.
• Cookie identifiers and similar tracking data as described in Section 6.

3.3 Data We Do Not Collect

lk97 does not collect payment card details, bank account numbers, betting transaction data or any sensitive financial information. The Platform does not process deposits, withdrawals or any gambling transactions. All such activity occurs exclusively on independently operated third-party platforms.

lk97 processes your personal data for the following specific purposes:

lk97 does not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects on you. Analytics processing is conducted on aggregated, anonymised data sets wherever possible.

lk97 relies on the following legal bases when processing your personal data:

• Consent: Where you have given clear, informed consent for a specific processing activity (for example, subscribing to platform updates). You may withdraw consent at any time by contacting us.
• Contractual Necessity: Where processing is necessary to perform a contract with you or to take steps at your request before entering into a contract (for example, responding to a support request).
• Legitimate Interests: Where processing is necessary for our legitimate business interests, such as maintaining platform security, preventing fraud, and improving user experience — provided those interests are not overridden by your rights.
• Legal Obligation: Where processing is necessary to comply with a legal obligation applicable to lk97 in the relevant jurisdiction.

lk97 uses cookies and similar technologies (including web beacons and local storage) to operate the Platform effectively and improve user experience. Cookies are small text files stored on your device when you visit the Platform.

6.1 Types of Cookies We Use

• Essential Cookies: Required for the Platform to function. These cannot be disabled without affecting core functionality.
• Analytics Cookies: Used to collect aggregated information about how users interact with the Platform, such as which pages are most visited and how long users remain on-site. This data is anonymised before analysis.
• Preference Cookies: Store your settings and preferences (such as language or display preferences) to personalise your experience.

6.2 Managing Cookies

You can manage or disable cookies at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of the Platform. Most modern browsers allow you to block third-party cookies, clear existing cookies and receive notifications when new cookies are set. Instructions for popular browsers are available through the browser's own help documentation.

lk97 does not use cookies to build advertising profiles, serve targeted ads or track your activity across third-party websites.

lk97 does not sell, rent or trade your personal data. We may share personal data with third parties only in the following limited circumstances:

• Service Providers: We engage trusted third-party service providers who process data on our behalf under written data processing agreements. These include hosting providers, analytics platforms and security services. All processors are contractually obligated to handle data in accordance with our instructions and applicable data protection law.
• Legal Compliance: We may disclose personal data to law enforcement, regulatory authorities or courts where required by applicable law or valid legal process. Where permitted, we will notify you of such disclosure.
• Business Transfers: In the event of a merger, acquisition or sale of all or part of lk97's business, personal data may be transferred to the successor entity. We will provide notice of any such change and your rights in relation to it.
• Protection of Rights: We may share data where necessary to protect the rights, property or safety of lk97, our users or the public, including to prevent fraud or other illegal activity.

lk97 does not share personal data with third-party betting operators, payment providers (including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah) or sports organisations. References to these entities on the Platform are informational only and do not involve any data-sharing arrangement.

The Platform is accessible globally, and personal data may be processed and stored on servers located outside Pakistan. lk97 takes reasonable steps to ensure that any international transfer of personal data is conducted in accordance with applicable data protection standards, including through the use of contractual safeguards with service providers.

Where your data is transferred outside your country of residence, we ensure that appropriate protections are in place to maintain the standard of care described in this Privacy Policy. If you have specific concerns about where your data is processed, please contact us using the details in Section 15.

lk97 retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law or legitimate business interests. Our general retention principles are as follows:

• Support Correspondence: Retained for up to 24 months from the date of last interaction, after which it is securely deleted.
• Analytics Data: Processed in anonymised or aggregated form. Identifiable session data is retained for no longer than 14 months.
• Account Data: Where account features exist, account data is retained for the duration of the account relationship and for a reasonable period thereafter to comply with legal obligations.
• Legal Hold: Where data must be retained to comply with a legal obligation, regulatory requirement or ongoing dispute, it will be retained for the duration of that obligation.

Upon expiry of the applicable retention period, personal data is either securely deleted or irreversibly anonymised. Users may request early deletion of their data subject to the provisions of Section 10.

Subject to applicable law and certain exceptions, you have the following rights in relation to your personal data held by lk97. To exercise any of these rights, please contact us using the details in Section 15.

lk97 will respond to verified data subject requests within 30 days of receipt. We may need to verify your identity before processing a request. There is no charge for exercising these rights unless requests are manifestly unfounded or excessive.

lk97 implements appropriate technical and organisational measures to protect personal data against unauthorised access, accidental loss, destruction or disclosure. These measures include:

• SSL/TLS encryption for all data transmitted between your device and the Platform.
• Access controls limiting data access to authorised personnel only, on a need-to-know basis.
• Regular security assessments and vulnerability reviews of Platform infrastructure.
• Contractual security obligations imposed on all third-party data processors.
• Incident response procedures to identify, contain and report data breaches in a timely manner.

While lk97 takes all reasonable precautions, no method of transmission over the internet is completely secure. We cannot guarantee absolute security of data transmitted to or from the Platform. Users are encouraged to use strong, unique passwords and to keep their account credentials confidential.

The Platform is strictly intended for individuals aged 18 and over — or the higher minimum age required by the relevant operator's licence jurisdiction. lk97 does not knowingly collect personal data from individuals under the applicable minimum age.

If we become aware that personal data has been collected from a minor without appropriate consent, we will take prompt steps to delete that data from our records. If you believe a minor has submitted personal data to lk97, please contact us immediately using the details in Section 15.

The Platform may contain informational references to third-party operators and services. lk97 does not control those third-party platforms and is not responsible for their privacy practices. This Privacy Policy applies only to data collected through the lk97 Platform itself.

We strongly encourage you to review the privacy policy of any third-party platform you visit before providing personal data. lk97 accepts no liability for the data practices of third-party operators, payment providers or any other external service referenced on this Platform.

lk97 reserves the right to update this Privacy Policy at any time. When material changes are made, we will update the "Last Updated" date at the top of this page. We encourage you to review this Policy periodically to stay informed about how we protect your data.

Your continued use of the Platform following any update to this Privacy Policy constitutes your acknowledgement of the revised Policy. If the changes are significant, we may provide a more prominent notice on the Platform.

If you have any questions, concerns or requests regarding this Privacy Policy or the personal data lk97 holds about you, please reach out to our support team. We are committed to addressing all privacy-related enquiries promptly and transparently.

For additional guidance on responsible gambling, account safety and platform use, please visit our FAQ page or our Responsible Gambling section.